Today’s constant need for change challenges designers to come up to remarkable solutions for people’s everyday problems. company come with contemporary products which express the atmosphere, values and messages of the period in which they were created and as a result, they become easily an integral part of our life. An example of such innovative products is Bookworm, a flexible curvy bookshelf which may take any abstract shape that you like it, from a zigzag to a perfect spiral. The bookcase design represents a fusion between designer Ron Arad’s creativity and company’s technology, bringing a splash of nonconformity to the eye. Highly functional, the Bookworm is available in three different lengths that allows generous amounts of storage to accommodate many books.